Tom Lee ABR CRS GRI LTG SRES's Blog
Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.
As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.
In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.
1. Not taking enough photos
In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.
2. Going overboard with the uploads
It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.
Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.
3. Avoid close-ups
Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.
4. Look out for mirrors and reflections and other distractions
If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.
And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.
5. Don’t settle with your first shots
The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.
If you're anticipating putting your home on the market soon and want to sell it as quickly as possible, you're probably thinking that the best way to accomplish this is to accept a major drop in price. Although it's true that price points can affect how quickly a property sells, you don't have to dip much, if anything, below market value to facilitate a fast sale as long as you live in an area with a moderately healthy real estate market. Following are five proactive ways you can help your upcoming home sale go quickly.
Declutter and Depersonalize
One of the key components of a successful home sale is creating an environment where potential buyers can easily envision themselves and their family enjoying a pleasant life. Too many family photos and general clutter takes away from this. Renting a storage unit helps by providing a place to keep things and also gives you a head start on your move.
Homeowners who limit when the house can be shown are missing out on a lot of potential buyers. Although it's a hassle to always have to be available, you can make it easier on yourself by doing a general quick cleaning every morning and by using the above strategy of keeping clutter to an absolute minimum. If you simply can't guarantee availability for last-minute showings at all times, at least try to do so on weekend because that's when most people are looking at homes.
Have Professional Photos Taken
Professional photographs that show your home in the best possible light make it more likely that prospective buyers will ask to see your home. Don't settle for just any local photographer, though -- ask your real estate agent to recommend someone who specializes in home photography.
If you move out of the home, you and your family won't have to endure the inconvenience of people coming in and out, and your real estate agent will be free to show the property at literally any time.
Paint Your Home in Neutral Colors
Now is the time to make your home look as much like a blank slate as possible without sacrificing any of its charm. Neutral colors don't clash with anything, so buyers are therefore less likely to pass on your home due to aversions to certain colors, and there's something really appealing about a fresh coat of paint.
You'll also want to amp up the curb appeal of your home to make it more attractive. Because people are often blind to the faults of their own environments, ask a trusted friend or relative to look at your home exterior from the critical eye of a potential homebuyer and add improvements from there.
For those who intend to list a house, it helps to establish realistic expectations. That way, you'll have a good idea about what to expect during the home selling journey.
Now, let's take a look at three tips to help you manage your expectations as you attempt to sell your house.
1. Understand the Housing Market
You may own a great home, but even a top-notch residence may be difficult to sell based on the current housing market's conditions. If you allocate time and resources to study the real estate market, however, you can differentiate a buyer's market from a seller's market. Then, you can map out your home selling journey accordingly.
In a buyer's market, there may be an abundance of houses and a shortage of buyers. Therefore, sellers may need to price their houses competitively to stir up interest from buyers.
Comparatively, in a seller's market, there likely is an abundance of buyers and a shortage of first-rate houses. This means a seller probably won't have to wait long to receive offers to purchase after he or she lists a high-quality residence.
To distinguish a buyer's market from a seller's one, you should look at the prices of recently sold houses in your area and find out how long these properties were listed before they sold. This information enables you to review the level of interest in properties in your city or town and can help you determine whether you're preparing to enter a buyer's or seller's market.
2. Know Your Home's Strengths and Weaknesses
You may believe your home is flawless, but buyers may quickly identify problems with your house. Fortunately, a seller who conducts a house inspection can address any potential issues before listing his or her residence. Home inspection results may help a seller establish realistic pricing expectations for his or her house too.
During a house inspection, a property expert will examine a residence both inside and out. This property expert next will provide a homeowner with an inspection report that details his or her findings. With an inspection report in hand, a homeowner can correct underlying house issues before he or she adds a residence to the real estate market.
3. Collaborate with a Real Estate Agent
A real estate agent understands the opportunities and challenges of the home selling journey. As such, he or she will help you set expectations for this journey, as well as help you make the most of available home selling opportunities and resolve property selling challenges.
Typically, a real estate agent will meet with you and find out what you want to accomplish by selling your home. He or she next will craft a personalized home selling strategy for you, promote your residence to potential buyers and do everything possible to help you maximize your home sale earnings.
Manage your expectations as you proceed along the home selling journey. By doing so, you can limit the risk of encountering home selling problems and boost the likelihood of a successful property selling experience.
Unfortunately, selling a house sometimes can be a long, complicated process. And if you're not careful, you risk costly, time-consuming mistakes that may prevent you from achieving your home selling goals.
When it comes to selling a house, it helps to plan ahead as much as possible. Lucky for you, we're here to teach you about the home selling journey and ensure you can enjoy a fast, seamless home selling experience.
Now, let's take a look at three tips to simplify the home selling process.
1. Boost Your House's Curb Appeal
The first impression that your home makes on potential buyers can have far-flung effects on the home selling journey. If your house dazzles homebuyers, you may increase the likelihood of a quick, profitable home selling experience. On the other hand, if your home misses the mark with buyers, you may struggle to stir up interest in your house.
Perform home exterior upgrades to enhance your house's appearance. Mow the lawn, trim the hedges and clear debris from any walkways. Also, repair any cracked or damaged siding to further bolster your house's appearance and ensure homebuyers will fall in love with your house as soon as they see it.
2. Eliminate Clutter
Clutter may dominate your home's interior, and if you don't clear it out, you risk missing out on opportunities to sell your house.
Fortunately, there are many ways to eliminate clutter. For example, a yard sale is a quick, effective way to sell assorted items before you list your residence. Or, you can list items online or donate them to charity.
If there are various items you want to keep, you may want to rent a storage unit. With a storage unit at your disposal, you can keep a wide range of items safe and outside your home until your residence sells.
3. Collaborate with a Real Estate Agent
A real estate agent is a housing market expert who is committed to helping home sellers achieve the optimal results. He or she will work with you throughout the home selling journey and ensure you can enjoy a successful home selling experience.
Usually, a real estate agent will meet with you, learn about your home and craft a personalized home selling strategy. This housing market professional then will promote your residence to buyers and host open house events and home showings. Furthermore, if a homebuyer makes an offer to purchase your house, a real estate agent will help you review this proposal and determine whether to accept, reject or counter it.
A real estate agent also will respond to your home selling concerns or questions. Thus, if you are uncertain about how to navigate the home selling journey, a real estate agent is ready to offer guidance.
There is no need to stress as you get ready to list your residence. Take advantage of the aforementioned tips, and you can eliminate the guesswork commonly associated with selling a house.
If you receive an offer to purchase your home, you may have only a limited amount of time to decide whether to accept this proposal. As such, there are several factors you'll want to consider to determine whether to approve an offer to purchase your home. These factors include:
1. The Price of Your Home
If you established a competitive initial asking price for your home, you should have no trouble determining whether an offer to purchase falls in line with your expectations. Thus, if an offer to purchase your home is at or above your residence's initial asking price, you may want to accept a buyer's proposal and move forward with a house sale.
Of course, if an offer to purchase your house falls below your residence's initial asking price, you should still evaluate the proposal closely. If you feel the offer to purchase is the best proposal you might receive, you may want to accept it.
2. The Current State of the Local Housing Market
Examine the current state of the local housing market – you'll be glad you did. If you discover you are operating in a buyer's or seller's market, you can assess an offer to purchase your home accordingly.
If you find a buyer's market is in place, you may be more inclined than ever before to accept a competitive offer to purchase your home. Because in this market, the number of sellers exceeds the number of buyers, and rejecting a homebuying proposal does not guarantee you will receive better offers to purchase in the near future.
Comparatively, if a seller's market is in place, you may want to take a wait-and-see approach to any offers to purchase your residence. In this market, the number of buyers exceeds the number of quality houses available. As a result, you may receive dozens of offers to acquire your residence if you wait for the local housing market to develop.
3. Your Home Selling Goals
You should feel good about accepting an offer to purchase your house. Therefore, if an offer to purchase enables you to achieve your home selling goals, you may want to accept it sooner rather than later. By doing so, you can take the next step to finalize your house sale.
As you debate how to proceed with an offer to purchase your house, you may want to consult with a real estate agent too. This housing market professional may be able to offer housing market insights that you won't find anywhere else. Plus, he or she can provide honest, unbiased home selling recommendations. And if you ultimately decide to accept an offer to purchase your residence, a real estate agent can guide you along the final stages of the property selling journey.
There is no reason to settle for a subpar offer to purchase your house. But if you consider the aforementioned factors, you can make an informed decision about whether to accept, reject or counter a homebuying proposal.